This session provides an in-depth overview of the Intellectual Property Office’s “Fake Always Breaks” campaign, conducted in late 2024. Designed to address both consumer and trade audiences, the campaign successfully captured widespread attention from UK media outlets.

The campaign’s primary objectives were to:

  • Highlight the safety risks and hidden costs associated with counterfeit goods for consumers.
  • Educate the motor trade on how to identify, investigate, and report suspected counterfeit parts brought in by customers.

Key collaborators included leading vehicle manufacturers such as Mercedes, Stellantis, and Mobis, alongside the DVSA, Trading Standards, and the Police Intellectual Property Crime Unit (PIPCU).

Key Takeaways:

Hear real-world examples of failures caused by counterfeit parts and learn how the IPO used evidence to develop effective messaging strategies for both consumer and trade audiences.

Speaker Details:

Kelsey Jones is a Senior Stakeholder and Engagement Advisor in the IPO’s Counter-Infringement team, specialising in campaigns and communications that raise awareness of intellectual property crime and its associated risks.

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